In today’s cut throat competitive world, corporate communication plays a vital role in the health of the organization and its presence in the corporate map. Different industries require different standards of communication which can also differ from time to time and region to region. Let us analyze some of the basics of Corporate Communication.
Communicating with others is challenging to some, while it comes naturally to others. This is a quality that some people are born with, while some others chisel it to shine.
There are different forms of Corporate Communication , some explicit while some are implicit. Some are verbal while some are non verbal. The three main channels of communication with business are: face to face, email/fax and phone. The two classes of communication can be denoted as Internal and External. Corporate communication also includes in its purview includes such managed functions as advertising, merchandising, marketing and public relations.
External communication describes the communication that one has with external entities; such as, a vendor, supplier, bankers, principals, agents, competitors, media, franchises, consultants and finally – with the customers. Those with whom communication can be considered as internal are employees, resources, stock holders and partners.
Communicating with such entities, both internal and external, should always follow some basics of corporate communication. It should be done in a way which adheres to the company’s policy and presence. Care should also be taken on the positioning or branding strategies of the organization.
We need to follow some basic rules while taking part in any of these forms of communication, be it a note/letter/email/fax/or through human interaction in the form of a face to face conversation or a telephonic one. They form the basics of customer service as well as the image of the organization on the society.
Most corporate companies provide basic induction training covering the Corporate rules and policies. A secondary training is also imparted in many organizations, which deals with these time-proven techniques of communication. Such training sessions/ workshops helps the company to educate its employee and align their behavioral pattern with that of the organization as a whole.
In most corporate communications we can follow a standardization of telephonic customer service communication, or a template form of the email that its employees send out to the business. Standardization includes those of logos, typefaces, stationery, letter-heads, visiting cards, collaterals and memos. Such checks are done to standardize actions and reactions of accompany vis-à-vis other external entities. Internal meetings, employee events, newsletters, get-togethers contribute to the internal communication initiatives. Such initiatives also allows the corporate entity to impose business ethics among its employees. In personal meet and greet occasions we can adhere to some corporate or region specific norms of greeting and behavior.
Another way to segregate Corporate communications is by categorizing it it into Primary Communications, Secondary Communications and Tertiary Communications.
Primary Communications happen through ones own products and services, through its management nd staff and by the corporate behavior as a whole. Secondary Communications would include such mediums as radio channels, television, advertising channels, social media and public relations. Tertiary channels are through word-of-mouth and corporate spins. The concepts used in Corporate Communications are its Strategies, Brand Identity, and Corporate Image.
Thus a study of the basics of communication techniques and procedures should be understood for each and all. This helps all of us in developing ourselves in a more meaningful way in the corporate world.